The development of business models behind technological innovation is what will fuel growth, argues Irving Wladawsky-Berger:
New technology alone, - no matter how transformative, - is not enough to propel a business into the future. The business model wrapped around the technology is the key to its success or failure…
…Business model innovation has long been the domain of disruptive startups looking to compete against established companies by changing the rules of the game, - and, hopefully, creating new markets and reshaping entire industries. But, it’s no longer enough for established companies to just roll out improved products and services based on their once-reliable business models.
This is something that I’ve emphasized in my workshops on technology in the music studio - having devices and apps won’t make a big difference in your teaching. It’s the agenda behind it (both core pedagogical process and business model) that will provide the impetus for making technology genuinely useful.
(Via Wally Bock)